Your Foundational Statement will often determine success or failure when writing your speech. That statement can be a short sentence or catchy phrase. It can be a humorous or provocative statement, shocking facts or rhetorical questions. Whatever you choose, it should make your audience think, “Wow! – That’s interesting, tell me more.
Most speeches generally have an introduction, a salutation, discussion, and conclusion. Your introduction should grab your audience’s immediate attention. It should clearly identify where you are taking your audience. You should also try to make your opening relevant to your audience. Audiences are always more willing to pay attention if they can relate to your subject matter. While a salutation is always optional, if done well with sincerity, it can help you make a better connection with your audience.
Next, you should go into what I call the Discussion phase of your speech. Here is where you give your audience reasons to buy into your point of view with facts and figures. Be the expert by presenting your material with natural excitement, and strategically placed humor. Establish your Foundational Statement. Tell a story to make your point or make your point by telling your story. Personalize your speech. Use vivid language and remember the rule of threes when qualifying your references. Once you are sure that you have made your point, don’t repeat yourself, move forward. Get to the Conclusion, keep moving forward, You can recall later.
Telegraph your conclusion to let your audience know you are closing. This can be done with a simple phrase – “My fellow Toastmasters” – “Ladies and Gentlemen”. Summarize the main points. Repeat your Foundational Statement. Recall what you told your audience in your introduction and discussion phases. Finally, you should leave your audience with a call to action. If you are sure that your closing will leave your audience with a burning desire to take some action in the minute of silence after you have concluded, STOP! you are done, however, remember great speeches are not written – they are rewritten. Now you must edit your speech until you have a tight final copy that is ready for delivery.