In the world of public speaking, tell a story to make a point or make a point by telling a story, is a well-known secret that has helped many speakers with their development, however, how you tell that story will often determine if your audience gets the point.
The story you chose to tell must have left a significant impression on you when you first heard it. Perhaps it made you happy, sad, angry, surprised or even disgusted. You may have also learned a very important life lesson from that story. Whatever it was that made you choose that particular story to make it worth repeating, to make your point has to be rediscovered if you want that story to have a similar effect on your audience.
You may have heard that story three days, three months or even three years ago. However long ago you hear that story, it must have left a profound impression on your life. The challenge is for you to share what you learned with your audience. If you can get your audience to want to take some significant action at the end of your talk, speech or presentation, then you and your story have made your point.
What’s your story? As you tell your story, try to focus on giving your audience that same experience you had when you first heard your story. As you tell that story try to transport your audience to that time and place when you had your experience. Take your audience with you to relive the experience. Take them on that emotional journey you had with word pictures as only you can recall.
Our lives are the sum total of the stories and experiences, we have lived, relived told and retold. When we make a point by telling our stories, or tell our stories to make a point, we are sharing some of the most intimate and unforgettable experiences we have, heard, seen and felt in our lifetime. By sharing those experiences, you are letting your audiences know who or what we truly are not only as a speaker but also as a person.