When we speak, we involve our listeners with our eyes to make our presentation more direct, personal and conversational. One sure way to break that communication bond is by failing to look at your audience. No matter how large your audience may be, each listener wants to feel a sense of personal connection with you the speaker. With your eye contact, you can amplify your voice and the conversation exponentially.
In some cultures, the act of looking someone directly in the eyes is a symbol of sincerity. In several studies, it was noted that speakers who established eye contact were judged to be more truthful, honest and credible than those who did not. By looking at your listeners as individuals, you can convince them that you are interested in them and that you care whether or not they accept your message. This technique of making eye contact with every audience member as you speak of your is often referred to as the art speaking one too many. With practice, it can be mastered.
Eye contact can also help overcome nervousness. When you look at your audience and realize most are interested in your message, that instant feedback can decrease nervous tension if any exist. Not only do your eyes send vital messages while you are speaking, they also receive feedback to let you know how your audience is reacting to your message. By watching your audience’s reactions, you can make immediate adjustments to your presentation. Your eyes can also be your “Control Device”
After your voice, your eyes are the most powerful tool when communicating. Use them to amplify your message. Engage your audience with eye contact. With time and practice, you will develop the ability to read your audience reaction as you speak and develop the ability to tailor your words accordingly. Develop your eye contact and will become a better communicator and a more effective Public Speaker.