Preparing a new speech can, at times, be daunting. One question frequently asked is, should I work on the closing before tackling my opening? My suggestion; speakers should first prepare their foundational statement, then start working on their closing. Your conclusion would often lead you to your introduction.
A foundational statement is that central theme, the purpose statement that runs like a scarlet ribbon, thought your presentation from beginning to end. In your closing, if you are clear about what you want your audience to think, feel or do as you take your seat after speaking, your opening and body would seamlessly fall into place. I call this approach to speech writing and preparation; closing to open. Many great speakers use this approach. Do you close to open?
In a coaching session many years ago, I was introduced to this concept of closing to open. I was also reminded that when you are on the platform, your last words linger, so you should choose them wisely. My speaking coach also went on to state: – The most important minute of your speech is, the minute of silence after you have delivered your presentation. He then explained, that if in that minute of silence your audience is motivated to take some action, make a change or even think differently as a result of your talk, you have achieved what should be the objective of all good speakers, which is to be heard, understood and be repeated. Seldom, will an opening have that kind of effect on an audience. It is your closing that will leave a long, lasting impact on your audience.
Closing to open works well with all kinds of speeches, even humorous presentations. Speakers should decide how they want to leave their audience. Leave them laughing is the most obvious choice. A pre-prepared closing can be quite handy, especially when speaking at a roast or extemporaneously. All great speakers use them, something old, something new, something borrowed, something blue. For example, there are times you may be the only speaker at a meeting. You may want to acknowledge that fact in your closing. Here is a prepared closing example – It is always a special privilege to be the only speaker at one of your meetings. You have been such a wonderful audience; I must leave you with this happy thought. It is never too bleak; it can always be bleaker; this has been a fantastic meeting even without, a second speaker. As mama whale always says to her baby whales, only when you are spouting, you are likely to be harpooned. So please forgive me for cutting my remarks a bit short.
Running overtime is a chronic condition that afflicts many speakers. Imagine what driving records would be if a red light had no effect on drivers. A prepared closing is a must-have for those speakers struggling with that condition. Going over time can destroy an excellent presentation. Here is some sound advice for speakers who frequently go over time, especially when they are delivering longer speeches. Have a hip pocket prepared closing. Here is a sample to use once that red light appears. – I have prepared a great deal more material for my presentation, and have much more I would like to say, but I feel the time has arrived for me conclude, and follow the old advice often given to speakers on how to avoid getting into trouble with their allotted time – Breathe, through your nose. It keeps your mouth shut. Today I invite you to join me as I take a deep breath of fresh air to close.
It is my hope that you too will try this speech writing and preparation concept – Closing to Open.