Do you have a signature speech? One, you can jump out of bed at any time, any place, anywhere to deliver with substance, style, and confidence. Every speaker should have one. While this may sound difficult for most speakers to do, especially those who try to create their masterpiece in a single sitting, I do believe developing Your Signature Speech is achievable when you make a commitment to gracing the platform over a fair amount of time. It takes stage time, failures and you paying your dues before you begin racking up successes.
If you were to ask any speaker you admire, how did you manage to get to where you are today? If they were to truthfully share their secret, you will realize their Signature Speech was not something they did or sat down and created; it is something they achieved by developing their speaking muscles over time. And what are those muscles? The messages you develop, the ability to connect with audiences, and the willingness to go that extra mile. With the blood, sweat, and tears you put into achieving Your Signature Speech there is always the hope one-day it will pay off huge dividends. And the earlier you open that account, the better.
Long before I even had my first bank account, I began developing my cursive writing signature skills – Do you remember cursive. Is it still around? I knew the day would come when I would have to face a banker to sign my first check. Who wants to look stupid doing that, I thought? I worked on that signature until I felt it was unique, authentic, and worthy of representing me. I felt proud of what I had produced. I felt and still believe it is the symbol of my identity to the world. Yes, I’ was moving on up.
As I got older and began using that signature, I continued experimenting with different versions of my signature, until I settled on one which I could identify immediately. I kept working even further until I decided on a version I felt one day would be worth a million dollars. Not there yet, but still working on it. However, when that day came to face that banker, I looked him in eye and proudly delivered, and you know what he said? One day that signature will be worth a million dollars – Not there yet – but I’m still working on it.
By applying the same principle I used to refine my cursive signature to speech writing, I began developing my Signature Speech. Today, I am still a work in progress. As my journey continues, I am getting more and more comfortable with my ability to speak anytime, anyplace, anywhere with substance, style, and confidence. The more I take my Signature Speech to the platform, the more stage time and little tweaks I make along the way, consciously or sometimes subconsciously, the more I see that speech developing into my masterpiece. In that Signature Speech, my audiences also immediately recognize my style, my rhythm, my cadences, and even my isms – the symbols of my identity to the world – Just like that cursive signature, I use almost every day of my adult life. And, who knows one day, that signature speech may also be worth a million dollars – I have a dream – Who said that?
One of the many challenges speakers all face while developing their Signature Speech is? “Making it modular”. Speakers should be able to add or remove modules from that speech at will or at a moment’s notice. You may prepare a ten or fifteen-minute presentation for your audience. But upon your arrival at the venue, you discover that is a change in the schedule and you are now asked to speak for five or perhaps twenty-five minutes. What do you do? You add or remove modules from your speech. It happens not to some but to us all. I have seen some speakers try using pauses to turn their five-minute speeches into seven or into a ten to fifteen and fail miserably. However, when you know your subject matter well enough to make significant changes to your presentation instantly and make it appear seamlessly, you are ready to face any audience, anytime, anyplace, anywhere with Your Signature Speech.