The first moments of your speech are often the most critical. In those opening moments, you have the full attention of your audience. They are sizing you up. If that audience have never seen or heard you speak before, expectations are heightened. Your opening will often determines if you will hold that attention to take your audience to another level or fall flat, leaving everyone uninspired and disappointed. In those opening moments, you want to grab the attention of your audience. You want to introduce your topic. You need to establish rapport, or check in with your audience before transitioning smoothly into the body of your presentation. You want them to think quuietly -tel me more.
Your introduction and speech title should create anticipation, add drama and suspense to your opening. In the interest of time and to avoid boredom, what was said in your introduction should not be repeated. Your speech title will still be in the minds of your audience. I often try to have my title function like a light switch. Ask yourself the question, would this title switch my audience on – off – or perhaps do both. I have found that both works best when it makes your audience think – “tell me more.” Take time to decide on a title that does not give away your presentation but offers a hint of what’s to follow, whets their appetite, and inspires your audience to think as they increase their attention, to you and your presentation, “tell me more.”
Pleasantries and excuses for any reason are nonstarters. With that type of opening, you will surely lose your audience most likely, for the rest of your speech. Your introduction must hold on to the gift, the initial attention and spotlight drawn to you and your presentation by your presenter. A smile, good eye contact, enthusiasm, or a follow up comment about your introduction, if appropriate, are good audience ice-breakers. However, remember to stay focused on your purpose and topic. Begin your presentation. When your listeners understand your topic and why they should listen to your speech, they will always pay closer attention. One technique I sometimes use to hold on to my audience is to make a promise early. Remind them of that promise a few times during the presentation and fulfill the promise before closing.
In your opening, take a moment to establish rapport with your audience. If you appear to be angry or frustrated, your demeanor will negatively resonate with your audience. If you appear to be all positive or all negative, that too can be a turnoff. Strike a balance with what you are presenting. You can begin by stating a vital statistic, shock your audience with an outrageous comment, arouse suspense or curiosity or, tell a moving story. Balance works best. If you built tension, resolve it. Contrast is also an excellent technique to pique your listener’s interest. Whatever you do, your gold should be to draw your audience to you and the value of your presentation. First impressions are lasting. Often, you will only have one chance to create that first impression. That one chance is the first moment of your speech may very well be when your audience is thinking quietly – Tell Me More.