The great orators and their speechwriters all used words of wisdom and quotes to highlight their POV – Point of View and to complement their speeches. They all quote the good book, for it is written. Churchill, King, Regan, Kennedy, all referenced the Psalms, Proverbs, and their personal stories that became statements or phrases wordy of being repeated. Great speakers speak to be heard, to be remembered, and to be repeated. Their opening remarks are direct and bold. However, it is in their closings; they appealed to the emotions of everyone, rallying their troops and delivering words of wisdom that continue to linger in the hearts and minds of audiences long after their applause.
Endings are your final opportunity to leave your audience with a lasting impression of your presentation and you, the speaker. Last words linger. It is for that reason, I strongly recommend you develop your powerful endings just as the great ones did. When you use a quote or your words of wisdom associated with the great orators, you sometimes shift the power and focus away from you, the speaker, tothe masters. It is wise to quickly refocus your audience with a power statement of your own. Many of your best endings will often come to you from your personal stories. No one can relate your stories better than you, even when you struggle emotionally to find the right words. In your words and wisdom, someone will always find the power in your truth.
The process of closing requires as much attention and planning as your opening. Why try to be Columbus. Learn from the great ones, but retain the power of the moment. The moment is yours. The passion and relationships you built with that audience are in your hands. If you choose to use the words of wisdom of one the masters, add your personal touch. Always remember, it is much more profound to close with one of your anecdotes or power statements than theirs. Give your closing the attention it deserves. Avoid ending similar to, in conclusion – Finally, That’s all I have or, the dreaded – Oops! I have just run out of time. Closings work best when you telegraph to the audience a sense of closure, and you are wrapping things up. You are now adding the bow to your gift – the speech – to the audience.
Signal to your audience, you are in wrapup mode by summarizing your main points. Make a call to action – ask a rhetorical question or a series of questions – build the energy and tension in the room – add drama to your closing remarks. Refer to a power statement you made in your opening if you had one. You are at that point of your talk where you must speak to the hearts and minds of your audience. When your closing inspires your audience to repeat your words, repeat your anecdotes, and repeat your unique sayings, your closing will linger to leave a lasting impression on the lives of your audience. Develop and use your words of wisdom and quotes with pride, hope, and love. And who knows; someday you will be quoted for your own memorable words of wisdom like the great orators of all times – Churchill, King, Regan Kennedy, and their famous speechwriters.