Every speaking occasion is different. Every time you open your mouth to speak, you are judged – on or off the platform. But what about when you are speaking competitively? On those occasions, both speaker and speech are judged by individuals with different levels of expertise. Therefore, you must provide reasons to persuade your judges and audience to favor your presentation over someone else’s. Competitive speakers must know what motivates both their judges and their audience. The competing occasion demands that your topic selection must be appropriate for that particular audience and occasion.
How are great speeches created? They are created by the speaker having a clear understanding of their topic. Speakers should also know how they will get audiences to listen, be entertain while informing, and how they can make their presentation memorable. Speakers must also know exactly when they have achieved their goal and not overstate their case to undermine their credibility. Good sales-persons know exactly when to go for the head, heart, and your pocket-book. Speakers must also know their points of attack and when they have achieved their purpose, and it’s time to close the deal.
Time is of the essence when opening your presentation. Lead with your strongest point or argument. Get to the point. First impressions leave an indelible impression on audiences. Statistics show in your first minute; a speaker can win-over or lose their audience. Speakers should hint where they are going or plan to take you in the first minute of your presentation. In that first minute, you want your audience to think silently, come with me – l will tell you more. That curiosity you arouse in your opening will serve as the impetus for the rest of your presentation.
D’Brooks, the 1990 World Champion of Public Speaking, advises that you make brevity a part of your speaking style. He’s also an advocate for writing out your speeches, not to be read, but for them to be edited and re-edited. He stresses – “Great Speeches are not written, they are re-written.” Whether you choose to write first and then deliver or deliver and then write, it’s OK. When you write your speech, you can focus on your choice of words as you re-edit your speech. As you check your sentence construction. As you see visually, if you can deliver each sentence with fewer words.
David also reminds speakers that we should compete to become better. It’s not all about winning a trophy. It is about competing at a high level and taking the time to know as much as you can about your audience and their expectations. Find your voice. Don’t speak too fast or too slowly. Don’t try to sound like someone else. Be yourself. Use strategic pauses for emphasis. Practice enunciating each word clearly. Make sure you have a memorable or magic moment in your presentation. Your conclusion is just as important as your opening. Recall some of the main points of your presentation. Leave enough time to summarize and emphasize your take away message. The quality of your performance and not the trophy will determine if you made a winning presentation when your speaking occasion is competing.