How do you speak to angry customers – carefully! Speaking with a dissatisfied customer was the occasion that brought me to Toastmasters initially. In my past careers as a Credit Manager, Technical Support Engineer, and Manager, I often dealt with dissatisfied and angry customers. However, after my many successes and developing a record of restoring relationships between my Company and customers, I became known as the problem solver. Are you the problem solver at your Company?
It is important to remember when you are the problem solver; the customer is trying to resolve an issue or a challenge they are facing. You are not the problem; however, you can become their bigger problem if you are not careful. They may be expressing their frustration at the Company and not you personally. So don’t take it personally.
Their dissatisfaction and frustration resulting from the issue may be because of the business challenges they face, or it may be due to the failure to meet past expectations. For starters, always make sure you are the person who should be addressing their issue. Then, if you will be their problem solver, the following are some helpful tips when facing angry, dissatisfied customers.
Establish if a problem does exist, and you are not dealing with the misinterpretation of your documentation. Be emphatic without accepting blame. Sometimes, documentation interpretation is the root cause of a perceived problem. Documentation clarification can often save both parties time and unnecessary frustration when resolving issues.
Take a moment to do a quick check or audit before digging deeper into the problem.
- First, verify that the product is performing as designed.
- Next, consider if the customer’s expectations were reasonable.
- Finally, establish if the issue is a problem or feature request.
The objective is for both parties are to feel:
- That they were heard and understood
- Someone will address their concerns
- And a resolution for their problem is possible immediately or in the future.
To advance to a resolution, be prepared to answer questions as they arise. Stay focused, relaxed, and confident without allowing yourself to be intimidated. Make sure your product knowledge is current. Operators who use your product daily may see use-cases you have never experienced before. Listen and document their experience before moving forward.
Keep an open mind. Resist the temptation to interrupt or propose a solution before fully grasping the issue you attempt to resolve. Instead, show empathy when faced with the unexpected. Paraphrase the customer’s statements to gain a clearer understanding of the issue. Be open to testing and recreating the behavior the customer is experiencing. Expect the unexpected.
There are times when a customer may strike out at you. Don’t strike back or give in to the customer with promises you cannot keep. Silence works best in those situations. Instead, professionally stand your ground. Then turn your customer’s focus and attention back to solving the problem.
Your objective as the problem solver is to turn your dissatisfied customer into a happy, satisfied customer for life. That is a big responsibility and a tall order for anyone. However, when trusted with that responsibility, you are your Company’s face. That challenge will test your communication skills. Each time you speak to a dissatisfied customer and achieve success, your confidence will grow. Of course, you can’t win them all, but who knows, someday you too may become known as the problem solver.
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