If Speeches are the heart of the Toastmasters program, evaluations are the blood that keeps our program alive. At club meetings and contests, evaluators compete. The best Evaluator at the club level competes at the Area, Division, and District levels. The winner at the district level is crowned the District Evaluation Champion. Every Toastmaster evaluates their fellow Toastmasters and is open to being evaluated by their peers. Giving, receiving, and applying feedback enhances our ability to become better public speakers. Evaluations are crucial skills for a speaker’s development. At Toastmasters, we evaluate to motivate. Good evaluators become better listeners, better speakers, and better leaders.
Members rely on the experiences of each other for their support and honest feedback. Therefore, it is crucial to learn best practices and strategies at your club meetings by observing. As you develop, you will receive, apply, and eventually learn to give constructive feedback to others. Understanding what is and what is not an evaluation is critical. Dispelling myths and using proven techniques to deliver feedback should be clearly understood. Using positive language and the difference between offering feedback and advice is vital. Every evaluation given or received can cause a speaker to move forward on their journey or submit to the belief that public speaking is for professionals.
As you continue your journey as a speaker, you will have many opportunities to evaluate fellow Toastmasters. When you receive evaluations from your peers, what should you do with those evaluations? They should be kept in a personal file. That file will later serve as your roadmap documenting your progress as a speaker. Keeping your evaluations in a single location is a good practice. The Toastmasters Pathways Program offers a repository for your evaluations. Review your past assessments to look for repeated behaviors. Take note of repeated comments. And also, look for areas where you have grown as you continue to develop.
Evaluations are the personal opinions about the speech and not the Speaker. At club meetings, the evaluation is based on the objectives of an assigned project. However, although evaluations in a contest setting are quite different, the guidelines are similar. The Evaluator focuses on what they saw, heard, and felt, just like any audience member. Evaluators should also remember that the speech is not theirs; it’s the Speaker’s speech. As an evaluator, you are not a teacher and should avoid phrases like “you would,” “you should,” or “you could have.” Avoid any language which may sound like you are coaching or offering advice. It is better to use I statements. However, as a general rule, a suggestion should follow your critique, so keep your comments and suggestions brief.
There are many common myths that evaluators and speakers should dispel. The first is that they are not worthy of evaluating a speaker with more experience than themselves. Wrong! Some of the best-unfiltered feedback you will ever receive is from kids or non-Toastmasters. Speakers speak to be heard and understood. Once you can understand the Speaker, you should be able to talk about what you saw, heard, and felt. Focus on how you felt and respond with your emotions as if you just had a one-on-one conversation with the Speaker about their speech.
Another is that you must find something wrong or negative about the speech. Wrong again! No, you don’t. You don’t even have to like the speech or the Speaker. Instead, decide on one of the techniques commonly used for evaluations. For example, in a club setting, if you can communicate with the Speaker before the speech is delivered, ask the Speaker for three things they would like you to focus on as their Evaluator. Two well-known techniques I like using are the Sandwich method, Good – Improvement – Good, and the Spaghetti method. With the spaghetti method, you state each category you will address: i.e., Presentation, Content, and Delivery. Then, you speak about the positive and negative in each category before linking what you liked overall in your summary.
When competing at the Area, Division, or District Competitions, prepare a cheat sheet for note-taking and use it to practice. Many examples are available on the web. Follow the Speaker from their beginning title and introduction. Highlight the central point from the body and the development of their topic. Make sure you Repeat their FS – their Foundational Statement. Your delivery should be one – the Speaker – to many – the audience. Keep in mind that your audience is the camera in a virtual setting. And if you mentioned what the Speaker needs to work on in your summary, end on a positive note. Remember the Mission as you focus on the Toastmaster’s core values: Integrity, Respect, Service, and Excellence.
The following is a general reminder of what evaluators note when observing a speaker on the platform – Poise, Confidence, and Nervousness. They listen for Vocal Variety, Diction, Simile, Contrast, Rhyme, Echo, Alliteration, and Metaphors. They list some of the Speaker’s power statements. Then they recall how the Speaker delivered them in their evaluation. Mirror the emotions – happiness, sadness, anger, surprise, fear, or even disgust. Often, how you felt is more memorable than the actual words spoken.
Your last words may be your most important statement in an evaluation speech contest. They should linger into your minute of silence after you have spoken. Do not thank your audience, let them thank you with their applause. Choose your last words carefully. And always remember, when you Evaluate to Motivate, you are honoring the Mission. You are helping with the development of your fellow members and clubs. And with each evaluation you give or receive, you are like a donor supplying what the heart needs to keep our Toastmasters programs alive, strong, and healthy.