How do you make your presentations linger forever, in the minds and hearts of audiences? Many of us Toastmasters use the three T’s formula to prepare our presentations. The first T is you tell them what you are going to tell them. The second is you tell them. And the third is you tell them what you told them. But do you know that formula dates back to over 2,500 years? Yes, that formula has been tried, tested, and proven. It has withstood the test of time. Rooted in Aristotle’s Art of rhetoric, written in 350 BC it is still valid today. Aristotle believed that the foundation of good rhetoric must include attentiveness to the Ethos, Logos, and Pathos of the presenter. The famed Greek philosopher also believed that when you focus on the three T’s and present with Ethos, Pathos, and Logos, you can appeal to your audiences and persuade them with power.
Ethos is your personal credibility; the faith people have in your integrity. It may be because you are recognized as an expert in the particular field you are addressing. Sometimes it is because of your experience. You may know a thing or two because you have seen a thing or two. Why should your audience listen to you speaking on that particular topic? They will because of your Ethos. As you develop your speech or presentation, avoid leaving what I call loose ends; unanswered questions. Every unanswered question will become a distraction from your message. If your audience still has a myriad of questions after you have delivered your speech, your clarity or credibility may be an issue. When your story may produce doubt, leave it out.
Then there is Pathos, the speaker’s ability to connect to the audience’s feelings. Speakers should target the parts of the body they are after when they are presenting. Sometimes it will be the head, other times the heart. Showing that you have the ability to empathize is important. The ability to understand and share the feelings of others takes practice. To bring your audience into your speech or presentation at an emotional level takes careful planning. Your ability to connect with your audience increases tremendously when you get your audience emotionally involved. However, as a presenter, you should know when you are going after the head. You should also know when you have achieved your goal. The same goes for when you are after the heart. Strike the perfect balance. If you are all head or all heart, you will lose your audience.
Logos is the substance of your presentation; the words, the organization, the logic. It is the appeal of your presentation based on reasoning. Is the presentation logical and well-supported? That is one of the questions the presenter must answer. One of the Toastmasters projects I have always enjoyed is entitled: “How to Say It” That project focuses on the three C’s. Your speech must be Crisp, Clear, and Concise. Words are powerful. The selection of your words is crucial. Words have the ability to stir imagination into the audience’s mind. Combine the power of your Ethos, Pathos, and Logos with the clarity of the three T’s, and your presentations will live on in the hearts and minds of your audiences forever.