Your Signature Speech

Do you remember cursive.

20200208_165442_resized (1)Do you have a signature speech? One, you can jump out of bed at any time, any place, anywhere to deliver with substance, style, and confidence. Every speaker should have one. While this may sound difficult for most speakers to do, especially those who try to create their masterpiece in a single sitting, I do believe developing  Your Signature Speech is achievable when you make a commitment to gracing the platform over a fair amount of time. It takes stage time, failures and you paying your dues before you begin racking up successes.

If you were to ask any speaker you admire, how did you manage to get to where you are today? If they were to truthfully share their secret, you will realize their Signature Speech was not something they did or sat down and created; it is something they achieved by developing their speaking muscles over time.  And what are those muscles?  The messages you develop, the ability to connect with audiences, and the willingness to go that extra mile.  With the blood, sweat, and tears you put into achieving Your Signature Speech there is always the hope one-day it will pay off huge dividends. And the earlier you open that account, the better. 

Long before I even had my first bank account, I began developing my cursive writing signature skills – Do you remember cursive. Is it still around?  I knew the day would come when I would have to face a banker to sign my first check. Who wants to look stupid doing that, I thought? I worked on that signature until I felt it was unique, authentic, and worthy of representing me. I felt proud of what I had produced. I felt and still believe it is the symbol of my identity to the world. Yes, I’ was moving on up. 

As I got older and began using that signature, I  continued experimenting with different versions of my signature, until I settled on one which I could identify immediately. I kept working even further until I decided on a version I felt one day would be worth a million dollars. Not there yet, but still working on it. However, when that day came to face that banker, I looked him in eye and proudly delivered, and you know what he said? One day that signature will be worth a million dollars – Not there yet – but I’m still working on it.

By applying the same principle I used to refine my cursive signature to speech writing, I  began developing my Signature Speech. Today, I am still a work in progress. As my journey continues, I am getting more and more comfortable with my ability to speak anytime, anyplace, anywhere with substance, style, and confidence. The more I take my Signature Speech to the platform, the more stage time and little tweaks I make along the way, consciously or sometimes subconsciously, the more I see that speech developing into my masterpiece. In that Signature Speech, my audiences also immediately recognize my style, my rhythm, my cadences, and even my isms – the symbols of my identity to the world – Just like that cursive signature, I use almost every day of my adult life. And, who knows one day, that signature speech may also be worth a million dollars – I have a dream – Who said that?

One of the many challenges speakers all face while developing their Signature Speech is? “Making it modular”. Speakers should be able to add or remove modules from that speech at will or at a moment’s notice.  You may prepare a ten or fifteen-minute presentation for your audience. But upon your arrival at the venue, you discover that is a change in the schedule and you are now asked to speak for five or perhaps twenty-five minutes. What do you do? You add or remove modules from your speech. It happens not to some but to us all. I have seen some speakers try using pauses to turn their five-minute speeches into seven or into a ten to fifteen and fail miserably. However, when you know your subject matter well enough to make significant changes to your presentation instantly and make it appear seamlessly, you are ready to face any audience, anytime, anyplace, anywhere with Your Signature Speech.

Checking-In With Your Audience

A lingering question can be the ultimate Check-In.

20191014_145242Do you ever check-in with your audience during your presentation? Checking-In is critical because when you may not realize when some members of your audience are Checking-Out from you, your presentation or even the room without you even realizing. Some speakers Check-In with power statements, phrases, or quotes. Check-Ins have the power to awaken your audience. However, they should not be confused with salutation. They are not the same. Your first check-in should be placed within the first minute or two of your presentation, depending on the length of your speech. So what is a Check-In, and what does it achieve?

Think of it as a silent HELLO or a virtual handshake with your audience. Your Check-In can shift the focus from you, the presenter to them, the audience for just a moment. At that moment, you are inviting everyone present to get involved. Some audience members may feel the urge to answer your question silently. Others may recognize your quote as one to which they can relate. Audience members may also feel so inspired by the question you posed; they may think and rethink quietly, tell me more. Whether you choose a question, quote, phrase, or statement, we should always remember it’s the “pause and your pause look” following your Check-In that sends the message. The silence draws the focus back to you and your presentation.

Speakers often use statements, phrases, and questions as Check-Ins to their presentations; however, some speakers favor using quotes. Quotations are an easy and effective way to attract attention. Quotations should be short and relate directly to your speech topic. We all speak to be heard, understood, and repeated. Admittedly, it is quite pleasing to hear someone repeat what they heard you say in one of their presentations. Benjamin Disraeli, an eighteen-century British statesman and novelist, said it best with this quote of his: “Those who never quote are in return, never quoted.” The do’s and don’t of quotes are many. Here are a few.

The first rule of using quotes is don’t refer to any author with whom you are unfamiliar or uncomfortable quoting. The second, your quote should be instantly recognizable, relatable, and brief. And the third don’t -John Smith once said – Be creative when introducing your anecdotes and citations. Your Check-Ins at the end of a presentation can also make your closing memorable. Questions are most effective when left as your last words to linger. That silence after your applause can become the most critical moment in your speech. When you end with a lingering question, it can be the ultimate Check-In. If that question can inspire others to think, feel, or do something different in their lives, or the lives of others, you have hit your mark — Check-In early, Check-In during the body of your presentations, and Check-In at the end. Keep Checking-In, and audiences will never stop Checking -In with you.

Brainstorming – Making Your Good Great

The phrase that pays stays

20190726_172121Brainstorming is a worthwhile exercise that never ends when you are creating a speech. It can make a good speech great. Feedback is always incoming; however, it is how you manage your feedback that determines the outcome of your presentation. Once you have decided on a topic, the next step is to begin searching and researching for relevant data. Like an open faucet, I let it all flow -the – who – what – where – why – I write it all down. I recommend that you keep writing until you have much more material than you will have time to include in your speech. Then comes the million-dollar question, what are my keepers? What should I do next, and in which order? I write my FS, my Foundational Statement – to anchor my message.

Start asking yourself questions like what don’t I know or what I know about this topic that I could address with passion? Another critical concern should be, what is going to be the takeaway line for my audience – the message, the Magic Moment that will linger long after l leave the platform? Many of the foundational phrases I use today are ones I inherited from my parents. Some of their favorites, which I still remember, “hang with the buzzards; you’ll never fly like an eagle.” Son, there is nothing new under the sun! And one of Papa’s favorite, “a jack of all trades is a master of none.” Craig Valentine, the 1999 World Champion of Public Speaking, is a master of developing great phrases. I am sure your parents also gave you many gems you can still remember. Use them.

I stress the focus on your foundational phrase when you are brainstorming because of the many times I have seen it produce great titles and Magic Moments. A foundation phase should be no more than ten, single-syllable words that anchor your story, clarifies your point, and can even make your case. There is no more significant example I could offer than this phrase from that famous case from a few short years ago: “If it doesn’t fit, you must acquit!” The more you use your foundational statements in your everyday conversations, the more you will begin to own them. Make them a part of your communication style. Keep what supports your message and your goal. Also, focus on what you want your audience to think, feel, or do at the end of your presentation. Tailor your presentation to their needs and interest of your audience. If your purpose is to sell products, my FS phrase of choice is: “the phrase that pays stays.”

Once you are happy with your talking points and your foundational statement, the next step is to begin testing to see what are your keepers. I also recommend focusing on these two bits of wisdom I learned from David Brooks, the 1995 World Champion of Public Speaking: “Great speeches are not written; they are rewritten! Great speeches are not read; they are delivered.” With that in mind, start writing your speech for the ear, and not for the eyes. When you are writing a novel, you write for the eyes. Write for the ear, the listener. Remember, your speech has to move from your head to paper for editing. Then from paper, back to your head. You cannot edit what you have not written. Next, you must get that speech out of your head and into your heart for delivery on the speaking platform. The next time a version of that speech is presented, you will get even more feedback, and the process begins all over again. Great speeches are never final – What makes them great- Good feedback and Brainstorming.

Why Do You Prepare

It is not about you, it’s about your audience

20190726_172024Why do you prepare? Is it just to become better speakers, or do you prepare for your audience?  While it is said, you should select topics you are passionate about, choosing a topic that resonates with the audience you are facing should be your primary focus. You see, it is not about you; it’s about your audience. Take a moment to consider the needs and interests of the audience you will be facing as you begin your preparation. The topic you choose can have a significant effect on how well you are received by that audience. Your presentation should not only be all about you, your goals, and your achievements. Undoubtedly, personal stores are valid; however, they should not dominate the presentation.

Speeches with a message that has some universal appeal, more often than not, will have a lasting effect on audiences. The challenge for the speaker is to establish a connection with that audience through personal stories, humor, and relatable events spun into unique presentations. A speech is not an act. Speakers who use persuasion and the power of the spoken word effectively to keep their audience engaged should not need to perform or act. Speakers stand to deliver. They move with a purpose. They keep their audience engaged from the beginning of their presentation to their very last word.    

One of the most critical questions a speaker should ask themselves as they prepare for their audience is, what’s my purpose. Your purpose should be quite evident very early in your presentation. Get to the point of your presentation quickly with a strategy that would have the most significant effect on your audience. Open with a bang and not with a whimper. Don’t leave room for your audience to begin making assumptions about where you are heading. Be inviting. Make your audience curious. However, be clear as you take your audience willingly on the journey – your presentation.

Give your audience the confidence that you are a trusted leader. Your speech may be about a time and place from your past. You may want to relive a momentous event in your life on the platform. Use word pictures to recreate that moment in time as you bring those events back to life. Introduce your conflict early. Resolve conflicts, don’t leave them hanging. Name and describe your characters. Decide and be clear about who your hero is. An excellent choice is often someone other than yourself. Whatever you do, be clear. Be clear about what you would like your audience to think, feel, or do at the end of your presentation.

Your Foundational Statement is an excellent starting point for developing your speech. World Champion Speaker, Craig Valentine, calls it your “The foundation of your presentation.” I like to think of it as the foundation on which your speech is built. It can be a carefully worded sentence, question, or catchy phrase. It should echo the core message and purpose of your presentation. The sentence or phrase you choose should also be powerful, short, and memorable. Foundational statements with a rhythm always resonate a lot better with audiences.

Create your own Foundational Statements. Begin by testing some of your affirmations you use in your everyday conversations with friends and family members. Read their reactions as you continue to develop those that best represent you. Your foundational phrase will often take you much longer to develop than your speech.  The sentence, phrase, or question you develop should be no more than six to eight words or even shorter. Some great ones that readily come to mind are -: Do you validate? – Lance Miller – or Craig Valentine – Don’t get ready, stay ready. – Practice developing your own and work them into your presentations.

Every memorable speech has a Magic Moment.  Your magic moment can be a pause, a look, or a powerful statement. It is a defining moment in your speech that jumps out at your audience whenever anyone mentions just the title of that speech. What is also even more important is the placement of that moment. The statement you choose could be a current event that had a significant impact on the world stage. However, it should bear some relevance to your message. It should not be a distraction, abrupt, or contrary to the flow of your presentation. A magic moment that complements your foundational statement and message will always have a lingering effect on your audiences. This is yet another reason why that moment must be well placed. 

Your preparation often determines your success or failures when you are on the platform. It is when we are on the platform we all learn and grow. If you are well prepared, you will have many successes; however, it’s the failures that make us stronger and better presenters.  Let your failures be a reminder that you need to be better prepared for the next time and the future. Even on those days, when you think you were terrible, rest assured you may have brought a ray of sunshine into the life of someone in that audience if you prepared for that presentation. You see, after all, is said done, it is not about you, it is all about your audience. That’s why we prepare.

Teacher Preacher or Public Speaker- Who are You?

Public Speakers build trust with audiences by speaking naturally to communicate in different styles!!

20190726_171948When you are on the speaking platform, are you a Teacher, Preacher, or Public Speaker? – Who are you – is a question many speakers and audiences sometimes struggle to answer. Teaching and preaching do have much in common with public speaking. But when you represent yourself as a Public Speaker, you should always remember the following: Teachers teach, preachers preach, while good Public Speakers communicate their message by developing topics with unique points of view. Public Speakers tell stories to make a point or make a point to tell a story. Public Speakers build trust with audiences by speaking naturally to communicate in different styles. Their style may include teaching and preaching. However, the predominant communication style they choose often reflects who or what they truly are when they are on or off the speaking platform.

Public Speaking takes many hours of practice, which never ends with perfection. Speakers must master many different disciplines before they can change their default behaviors as a speaker, especially when they are on the platform. Vocabulary, gestures, and even pauses, to name just a few, take many hours of stage-time and practice to become an accomplished speaker. The same goes for teaching and preaching or any other field of practice. Perhaps that is why professionals begin a “Practice” once they become qualified in their chosen field.

If you wish to add teaching or preaching to your style of speaking, tell stories to make your points or make your point by telling stories just as was done in biblical days by the great teachers and preachers since the beginning of time. They used parables and sermons to illustrate their moral and spiritual lessons. Carefully add that style of speaking to your repertoire, and your audience will receive your message without ever realizing you are teaching or preaching.

Speaking opportunities and platforms will vary. Your platform should determine the content you will deliver to your audience. As you continue to grow as a speaker, your primary style of speaking may remain constant. Content will vary, but who you truly are will always creep into your presentations as you continue your journey. The life lessons you have leaned — the change you made along the way. The wisdom and skills you are developing will reflect in your style of speaking, whether you are on or off the platform. Your platform can be a meeting at work, a conversation with friends and family, or even a speech or contest. Once you have a point of view that engages your audience and you are authentic on that platform, there will always be an audience for your message.

As you continue to grow, avoid lessons, audiences don’t care to learn. Avoid repeating sermons your audience may have heard many times before. I was once given this bit of wisdom: “if you follow the herd, you will never be heard.” Your challenge as a speaker is to present your point of view differently. Speak in ways that make the ordinary extraordinary. Speak about topics with universal appeal, topics that can make audiences want to think, feel, or make changes to their lives and the lives of others. Speak about your successes, your failures, and the painful lessons you learned along the way, never forgetting to mention those who helped you see the light, in your hours of darkness. Public Speaking is a long and winding road to your self-discovery. It is the road that leads you to your answer to the ultimate question – Who are you? – a Teacher, Preacher, or Public Speaker.

Do You Memorize or Internalize

“If you don’t know where you’re going, you may end up somewhere else.” – Yogi Berra.

20191209_172005Do you memorize or internalize your speeches? Memorizing requires that you remember every word of your speech in a particular order. When you internalize, you remember the points, thoughts, and organization of your speech to arrive at your ultimate goal, your purpose, and your destination. You never start a journey without knowing your destination. As Yogi Berra is known to have said, “If you don’t know where you’re going, you may end up somewhere else.” You should know where you are going before you start. When you prepare a speech, the first thing you should think about is what you will say last – why! Because your last words will always linger.

Your organization, plan, and purpose should be in focus as you start your speech. Your conclusion is your takeaway, the decisive factor, your final appeal to close the deal. When your preparation, plan, and purpose are clear to you, you are in a much better position to communicate your message to an audience. The more you know about your topic, the better you are prepared for the unexpected. No one can predict what will happen when you are on the platform; however, if you are intimately familiar with your topic, you can speak from the heart, which always makes a better connection with your audience. Know where you are heading and stay with the plan and remember, arriving at your destination with your audience is the goal.

After you have internalized your conclusion, your next step is to decide how you will start your speech. You should also decide how you will achieve your ultimate goal, winning and holding the attention of your audience. While it is impossible to predict the mood of the room you will inherit, it is wise to have an opening you can deliver with a bang or with just an audible whisper. Where you take your audience from that opening is what matters most. After you take ownership of the room and platform, lead your audience on your journey as a guide will. Make sure everyone is following along with you every step of the way. Read your audience as you take them along with you. Eye contact with your audience will tell how you are doing.

With the opening and closing of your speech clearly defined internally, logic should now be your guide. Your next step is to construct a bridge from your opening to the closing while making sure it is logical. The length and size of your bridge depend on the amount of speaking time allotted. Each section of your bridge should flow logically into the next. Assign a name for each transition. The name you assign will be your guide to delivering the presentation in the correct order, like milestones of the journey. Remembering the names of each section is now the roadmap you will follow to your destination.

Like any journey, expect the unexpected; however, when you are clear about where you are heading – if you have to make a detour, no one should be made aware. Repeat the last point before you went off course with emphasis. Do again, and again if you need more time to gather your thoughts, then get back on your path and continue with confidence. Smile and keep your secrets to yourself. Some speakers even use prepared statements for those unguarded moments. Get back on track and continue to make each of your points, thoughts, and vignettes fit seamlessly.

You should know when you have arrived at your destination. If you have made a connection with your audience, you should sense when you have made your point or sealed the deal. Keep your purpose and destination in mind, and you will know when it is time to go to your closing. After delivering your closing, be silent, stop, your mission is accomplished. Without preparation, a plan, and a purpose, the best plan is to forget giving the speech altogether.  With a strong, well-prepared opening, closing, and the memorable names assigned to each section of your bridge, you will reach your destination successfully, if you don’t try to memorize. Internalize!

The Number One Public Speaking Rule

“Omne Trium Perfectum”

IMG_4521 (1)Make the Rule of Three your number one rule of Public Speaking, and your message will be heard, understood, and repeated always, and forever. The Rule of Three is a powerful technique, which dates back to the beginning of time. The Romans practiced and applied this writing and speaking principle. They referred to it with the Latin maxim – “Omne Trium Perfectum” which means, “Everything that comes in threes is perfect.” Today, speakers used trios to make their presentations more engaging, enjoyable, and a lot more memorable. It is a tried, tested, and proven writing principle that is effective when conveying information with brevity, rhythm, and recall.

This Rule of Three manifests itself in many different ways on or off the platform.  It can add humor to your content. When the third example of a trio runs contrary to the first one or two, if the third is a twist or that which is unexpected, the result is natural humor. Many speakers use this technique when adding humor to content. The Rule of Three can also be applied when speakers are delivering persuasive speeches to rally support. A classic example is Winston Churchill’s famous Blood, Sweat, and Tears speech. Note his skillful us of the power of threes in the line: – “I can promise you nothing but blood, sweat, and tears.” And who will ever forget -Friends, Romans, Countrymen” – William Shakespeare in Julius Caesar.

Many more examples of the power of the Rule of Three are documented in the scriptures, nursery rhymes, and fairy tale. Three Little Pigs, Three Billy Goats Gruff, and The Three Musketeers are all examples. Even in sport, the Rule of Three sets the standard. In Baseball – “Three Strikes and you are out.”  It is a well-established fact that humans can only hold a small amount of information in their short term or ‘active,’ memory. When content is presented in a group of threes, trios, a pattern is generated with a natural rhythm. The ordering and patterns created are easily stored in the brain for quick recall, from our short-term memory in “chunks.” Audiences remember those chunks and small patterns of information easier than longer phrases or sentences.

Speakers, we are all taught a speech should have an opening, body, and closing. Some Public Speaking coaches can look at a soft-copy or script of a speech and tell if that speech will be “Good Bad or Ugly.” As you prepare your content, practice, and apply the principle of threes. Make it your number one writing principle. Focus on the Rule of Three as you create your content. Try structuring your format like a play:- act one, act two, and act three.

Your act one, two and act three format will help your audience grasp your material quickly and even make the scenes you have created more visual. Your storyline and message will also be easier to follow. Practice using the “act one, act two, act three structure, and you will also find it helps with your delivery when you are on or off the platform. Make the Rule of Three your number one rule of Public Speaking, and your message will be heard, understood, and repeated, always and forever.

Your Magic Moment

A magic moment can be scripted or spontaneous

IMG_6565Every speech should have a magic moment; a moment not even passing of time will erase. Your magic moment can be a simple event like a long pause, a memorable sentence, or a phrase that connects with your audience, leaving all present with an unforgettable feeling. It is a feeling that adds your signature to the experience you shared with that audience. Magic moments can be the great equalizer. When a speaker  is able to produce one of those moments on the platform, it transcends all human boundaries. That moment serves as a reminder that we are all connected emotionally.

The six emotions that connect us all are happiness, sadness, anger, fear, surprise, and disgust. We all respond to these emotions that dwell deep within us when we communicate. We share these emotions as we interact with each other in various aspects of our lives. Great orators past and present have used those emotions to set the stage for their memorable lines or events that make whatever followed that emotional connection in their speech timeless. What is magical about their moment is it may have been a brief or random event received or perceived in some unique way by their audience.

A magic moment can be scripted or spontaneous. Some of the best lines that immediately come to mind are those that were timely or unexpected. Although a response may have sounded spur of the moment, we associate that magic moment with that speaker forever. Long after the speaker has completed speaking, their words continue to linger. What matters most are the emotions speaker and audience rekindle. They often relate to the moment and the experience of their past. When speakers can make a deep emotional connection with their audience with words or deed, that shared experience makes for a unique magic moment.

The size of your magic moment does not matter. What matters most is the size of the impact it has on an audience; however, if the moment appears to be overdone, ill-timed, or not an appropriate fit for the speech or presentation, the magic is lost. When speakers can make their magic moment relate to the moments of others, an unbreakable bond is formed. It is a bond that makes us realize; we all belong to one world; we all are one people; we all share similar life experiences that live on forever in the hearts and minds of others, cemented in time as your magic moment.

Speaking with Style Substance & Clarity

Speak to the head, the heart, or the pocketbook

20190423_144540The dream of every speaker is to deliver their presentations with style, substance, and clarity. If your purpose for speaking is clear and relevant to the audience you are facing, that dream can become a reality. Your goal may be to promote a cause, improve your image or the image of your organization, sell products and services, answer questions, inspire others, or explain a process. Whatever that purpose is, it must echo throughout your presentation from the title to the end. One World Champion of Public Speaking calls that echo, the scarlet ribbon effect.  

There are four speech-types, most presenters use to achieve their purpose for speaking.  INFORMATIVE, PERSUASIVE, INSPIRATIONAL, AND ENTERTAINING. While a speaker’s primary focus may be on one of the four types, to craft an outstanding speech; the speaker should try to blend all four types seamlessly to convey their message. When your purpose is clear, connecting with your audience depends on your passion, knowledge of the topic, and delivery. Try keeping the scarlet ribbon effect as your guide, when considering your topic selection as you progress to a final decision, 

Next, you should do a Q & A to evaluate your options. Some questions to consider are:  

  • How well do I know this topic?
  • What are my available resources?  
  • How passionate am I about this purpose or story?
  • What do I want to accomplish with this speech?
  • Can I accomplish my entire purpose and speech in the allotted time?

Timing is everything when moving from being informative to persuasive, to inspirational or entertaining. As the speaker progresses through the four types, it is crucial to decide on your Speech Strategy. The speaker must sense the right time to speak to the head, the heart, or the pocketbook if a sale is your purpose. A Speech Strategy should also be an essential part of your preparation and practice. After you have successfully touched the heads and hearts of your audience, they will always be happy to join in to take part in the heavy lifting – your purpose.  

When a speaker can convince an audience to think, do something, feel differently, or make a change to their life or the life of others, that speaker has achieved the true purpose of public speaking. In that crucial moment of silence, after you have finished speaking if your audience can’t wait to take some action, rest assured you have realized your dream. You have just delivered another speech with style, substance, and clarity.  

Your I to You Ratio

An I for An I will always produce a boring speech

20191014_145242Have you spoken about yourself lately? What was your I to You Ratio? In that presentation, how many times did you use I to refer to yourself, and how many times did you use the collective You? We all use more than ten thousand words daily. Consciously or subconsciously, those two little words, I and You, influence our style of communication. Language and the words we use most often, shape our behavior, not only in our everyday conversation but also in our speeches and presentations.

When we are on the platform, some of our audience members may quietly ask themselves this question: does this presentation relate to my wants or my interest? Notice the focus is not on You the speaker; it is on “You” or “Them” the audience. The self-interest of your audience has to be validated when you are on the platform. Your work as the speaker is bringing your I’s, your accomplishments, your topic, your objectives, and the You’s, the audiences’ What’s In It For Me -Their “WIFM” into alignment.

Your ability to look at a softcopy of your speech or presentation will heighten your ability to focus on the number to times you use “I” versus “You” in your communicating. To change your “I to You Ratio,” look at each sentence and test the effect it may have on your audience if you switch from I to the collective You. When you use the word You, you are speaking to the listener’s interest also. That simple change makes You, the speaker more relevant and credible. Instantly the focus of your audience’s shifts from You, the speaker to You or Them, the audience.

We all have had to endure speeches about speakers and their accomplishments. We all have asked ourselves as audience members at some time, what about me, what about us. By no means am I saying speakers should not use I’s in their speeches or presentations. Speakers may want to keep this in mind – An I for An I will always produce a boring speech. Try using ten You’s for every one I as a rule of thumb. While ten may not always be achievable, any change in your ratio will make a vast difference in your connection with your audience, whether your purpose is to be informative or persuasive.

When your audience can relate to you, the speaker, the universal question of your audience members, is answered. That question is:- “What’s in it for me” – “Station WIFM.” Change to that station, and you may change a life. Try stepping outside of your habitual vocabulary, starting with your use of I and You. Just that simple change can make you a more engaging and authentic speaker when you are on the platform.

Word of caution, avoid using You in an accusative manner. When you use an I or You, look for ways your audience may relate to each case. Test your usage by asking, how does this “I” relate to the wants and needs of “You,” my listeners. Focus on how you use those two little words in your daily communication, and you will become a transformational presenter all because of that tiny but significant change to your “Your I to You Ratio.”