Your 3 T’s

Every unanswered question will become a distraction

How do you make your presentations linger forever, in the minds and hearts of audiences? Many of us Toastmasters use the three T’s formula to prepare our presentations. The first T is you tell them what you are going to tell them. The second is you tell them. And the third is you tell them what you told them. But do you know that formula dates back to over 2,500 years? Yes, that formula has been tried, tested, and proven. It has withstood the test of time. Rooted in Aristotle’s Art of rhetoric, written in 350 BC it is still valid today. Aristotle believed that the foundation of good rhetoric must include attentiveness to the Ethos, Logos, and Pathos of the presenter. The famed Greek philosopher also believed that when you focus on the three T’s and present with Ethos, Pathos, and Logos, you can appeal to your audiences and persuade them with power.

Ethos is your personal credibility; the faith people have in your integrity. It may be because you are recognized as an expert in the particular field you are addressing. Sometimes it is because of your experience. You may know a thing or two because you have seen a thing or two. Why should your audience listen to you speaking on that particular topic? They will because of your Ethos. As you develop your speech or presentation, avoid leaving what I call loose ends; unanswered questions. Every unanswered question will become a distraction from your message. If your audience still has a myriad of questions after you have delivered your speech, your clarity or credibility may be an issue. When your story may produce doubt, leave it out.

Then there is Pathos, the speaker’s ability to connect to the audience’s feelings. Speakers should target the parts of the body they are after when they are presenting. Sometimes it will be the head, other times the heart. Showing that you have the ability to empathize is important. The ability to understand and share the feelings of others takes practice. To bring your audience into your speech or presentation at an emotional level takes careful planning. Your ability to connect with your audience increases tremendously when you get your audience emotionally involved. However, as a presenter, you should know when you are going after the head. You should also know when you have achieved your goal. The same goes for when you are after the heart. Strike the perfect balance. If you are all head or all heart, you will lose your audience.

Logos is the substance of your presentation; the words, the organization, the logic. It is the appeal of your presentation based on reasoning. Is the presentation logical and well-supported? That is one of the questions the presenter must answer. One of the Toastmasters projects I have always enjoyed is entitled: “How to Say It” That project focuses on the three C’s. Your speech must be Crisp, Clear, and Concise. Words are powerful. The selection of your words is crucial. Words have the ability to stir imagination into the audience’s mind. Combine the power of your Ethos, Pathos, and Logos with the clarity of the three T’s, and your presentations will live on in the hearts and minds of your audiences forever.

The Competing Occasion

Time is of the essence when opening your presentation

Every speaking occasion is different. Every time you open your mouth to speak, you are judged – on or off the platform. But what about when you are speaking competitively? On those occasions, both speaker and speech are judged by individuals with different levels of expertise. Therefore, you must provide reasons to persuade your judges and audience to favor your presentation over someone else’s. Competitive speakers must know what motivates both their judges and their audience. The competing occasion demands that your topic selection must be appropriate for that particular audience and occasion.

How are great speeches created? They are created by the speaker having a clear understanding of their topic. Speakers should also know how they will get audiences to listen, be entertain while informing, and how they can make their presentation memorable. Speakers must also know exactly when they have achieved their goal and not overstate their case to undermine their credibility. Good sales-persons know exactly when to go for the head, heart, and your pocket-book. Speakers must also know their points of attack and when they have achieved their purpose, and it’s time to close the deal.

Time is of the essence when opening your presentation. Lead with your strongest point or argument. Get to the point. First impressions leave an indelible impression on audiences. Statistics show in your first minute; a speaker can win-over or lose their audience. Speakers should hint where they are going or plan to take you in the first minute of your presentation. In that first minute, you want your audience to think silently, come with me – l will tell you more. That curiosity you arouse in your opening will serve as the impetus for the rest of your presentation.

D’Brooks, the 1990 World Champion of Public Speaking, advises that you make brevity a part of your speaking style. He’s also an advocate for writing out your speeches, not to be read, but for them to be edited and re-edited. He stresses – “Great Speeches are not written, they are re-written.” Whether you choose to write first and then deliver or deliver and then write, it’s OK. When you write your speech, you can focus on your choice of words as you re-edit your speech. As you check your sentence construction. As you see visually, if you can deliver each sentence with fewer words.

David also reminds speakers that we should compete to become better. It’s not all about winning a trophy. It is about competing at a high level and taking the time to know as much as you can about your audience and their expectations. Find your voice. Don’t speak too fast or too slowly. Don’t try to sound like someone else. Be yourself. Use strategic pauses for emphasis. Practice enunciating each word clearly. Make sure you have a memorable or magic moment in your presentation. Your conclusion is just as important as your opening. Recall some of the main points of your presentation. Leave enough time to summarize and emphasize your take away message. The quality of your performance and not the trophy will determine if you made a winning presentation when your speaking occasion is competing.