Make a Point – Tell a Story

What’s Your Story

20190426_212008In the world of public speaking, tell a story to make a point or make a point by telling a story, is a well-known secret that has helped many speakers with their development, however, how you tell that story will often determine if your audience gets the point.

The story you chose to tell must have left a significant impression on you when you first heard it. Perhaps it made you happy, sad, angry, surprised or even disgusted. You may have also learned a very important life lesson from that story. Whatever it was that made you choose that particular story to make it worth repeating, to make your point has to be rediscovered if you want that story to have a similar effect on your audience.

You may have heard that story three days, three months or even three years ago. However long ago you hear that story, it must have left a profound impression on your life. The challenge is for you to share what you learned with your audience. If you can get your audience to want to take some significant action at the end of your talk, speech or presentation, then you and your story have made your point.

What’s your story? As you tell your story, try to focus on giving your audience that same experience you had when you first heard your story. As you tell that story try to transport your audience to that time and place when you had your experience. Take your audience with you to relive the experience. Take them on that emotional journey you had with word pictures as only you can recall.

Our lives are the sum total of the stories and experiences, we have lived, relived told and retold. When we make a point by telling our stories, or tell our stories to make a point, we are sharing some of the most intimate and unforgettable experiences we have, heard, seen and felt in our lifetime. By sharing those experiences, you are letting your audiences know who or what we truly are not only as a speaker but also as a person.

Your Communication Style

Communication Styles are Often Situational.

IMG_2915Communication is a two-way process for reaching mutual understanding through verbal, non-verbal, and written messages.   Determining your own communication style can help you improve how you share information with others.  Learning how to communicate effectively with styles that are different from your own, will enable you to establish effective relationships and create better understanding. 

Some communications styles are Sociable – Decisive – Cautious – Patient. When Collaborating with other we may be Cooperative, Spontaneous, Competitive or Precise. When sharing feelings with others we are sometimes Reserved, Private, Sympathetic, or Self-assured.  How others perceive us is also important.  Some may perceive you to be Gentle – Result-oriented – Fun-Loving or Disciplined.  The goal of understanding your communication style preferences is to communicate with others in a way that is comfortable and effective when we find ourselves in different settings.

It is important to recognize how effective communication can affect your interactions with others. It can lead to higher efficiency and good moral in the workplace, increased innovation and creative potential in groups, and satisfactory personal and familial relationships. Communication styles are often situational. Be sure to monitor your application of communication styles.

Decide if your current style is effective based on feedback and outcomes. If necessary, adjust your behavior and adopt new styles to fit a situation, team, or person. Recognize and adjust your style of communication to reach a mutual understanding.

Direct: This style is decisive, competitive, independent, and confident.  Direct communicators prefer you to get to the point quickly and in a succinct manner.

Initiating: This style is sociable, enthusiastic, energetic, spontaneous, and fun-loving. Initiating communicators value interacting with others and sharing stories.

Supportive: This style is calm, steady, approachable, sincere, and gentle. Supportive communicators appreciate a calm, steady approach.

Analytical: This style is precise, exact, analytical, and logical. Analytical communicators like facts, data, and figures.

It is my hope that you can now better understand your communication style.

Speechwriting Secrets

Borrow From the Pros

IMG_3137 (1)To quote Dr.  Ralph C Smedley, the founder of Toastmasters, “Speech is much more than merely standing before an audience and saying something”, however, when you get an opportunity to say something to an audience, you want to make sure that opportunity is not wasted.  So what do you do when you don’t have an army of speechwriters like presidents, politicians, and CEOs – You borrow from the pros.

There are many examples of great speeches written and delivered by professionals that can be used as excellent examples of good speechwriting. What is most important to look for in those examples is their structure. In order to better understand what structure is all about, you have to write out your speech.  Many good coaches can look at your structure to conclude if your speech is good or bad.

David Brooks, a speechwriter, and coach I admire often says in his coaching sessions, “great speeches are not written they are rewritten”. After getting down the basics; a strong beginning, an informative middle, and a memorable ending, that is when the rewriting begins. Have a well-defined structure that both you and your audience can follow.  Don’t wait until you face your audience to start your rewriting on stage,  don’t try to wing it, that’s when most speakers get into trouble.

While it is great to have a well-rehearsed strong opening, being in the moment also makes for a good opening. Tagging a line from the previous speaker to maintain the power already created in the room works well for most audiences, however, you should choose that tagline carefully. From there go back to your script. If you can deliver eighty percent of what you have written, you should be in good shape. The other twenty percent should be those spontaneous opportunities you observe to connect with your audience.

The personal stories you tell can leave a lasting impression on your audience, therefore they should be delivered from the heart and not read.  All of my mentors strongly emphasizes that “good speeches are delivered not read”. Even if the personal stories included in your speech are written in some format, switch the eighty-twenty rule for that part of your speech. Eight percent Off-Script and if you must, twenty percent scripted. Your stories will be much more believable and better received.

Create your own power or catchphrases to make your message resonate with your audience. Those phrases will resonate with both you and your audiences even long have you have given that speech. As you continue the process of rewriting, you will begin to see more and more opportunities to add humor and phrases that will personalize your speeches. Power statements and catchphrases add life to your speeches. They should roll off your tongue as if you are releasing a small part of you.

I always recommend that you “Open to Close”.  Go back to the opening to recall the statements that laid the foundation for your speech. The statements you stated as the reason for you facing that particular audience. Your closing is your opportunity to drive home your message. It is your opportunity to close the deal. And if after all is said and done, your audience is just all revved up and ready to take some actions all because of your message, you would have done much more than merely stand before an audience to say something. You are now well on the road to presenting as a pro.